Do you like technology? Do you use your cell phone as a means of communication between your clients or your friends? Would you also like to have your own mobile application?
If you answered yes to any of these, we think you will enjoy these 5 tips on how to create a successful mobile app and here you can read how to increase ROI when development a mobile app.
Today, we can find numerous mobile applications to solve almost any need and almost all of us use them from our smartphone, simply by clicking, sliding our finger or pressing a button.
According to an article published by Yiminshum, “People on average spend 3 hours and 40 minutes per day per user, this has grown about 10% in relation to last year, 91% of people invest time in mobile applications to enjoy the functions and entertainment it provides and 9% on browsers."
Due to the increase of users in mobile applications, companies and marketing strategies focus more directly on the end user.
5 Keys to Creating a Successful Mobile Application
1.Identify some apps designs you like: From the colors to the functions, it is important that your application attracts users. We advise you to explore the applications you like as much as possible, so that you can use these design ideas in the development of your own mobile application. There are two important things to remember; 1) Your app must solve a problem and 2) You must like your app!
2.Be different and unique: Identifying other applications does not mean that you have to do exactly the same as the others. Your customers will like that you have your own unique design, colors, icons and original ideas. Being different from your competitors is vital to any branding, especially on your mobile application.
3.Make sure your App is well-protected: Data management for software development companies is a critical point, since few of these care about providing security in the protection of data.
Data management ensures that confidentiality agreements are handled, which generates greater trust and security. The company can also have data encryption to prevent anyone from accessing or hacking it.
4.Your app needs to be easy enough for a child to use : Before being used by your customers, make sure that the functions, menus and buttons are easy to understand and that even a child can understand how it works.
Children can be a great resource to determine if your application is intuitive and easy to use. Complex applications have fewer downloads compared to simple applications. You can show them to your friends and family to get feedback and make some improvements.
5.Technical support and maintenance: Make sure you have a guarantee in case of errors and a maintenance policy for at least the next 6 months.
Ensure you have continuous backups to protect important information and that you have a company in charge of the development of the application. From experience, we know that maintenance to implement future improvements is very important.
After your customers have used your mobile app and have provided feedback, you will most likely want to implement a few improvements.
Finally, we also recommend that you implement an advertising campaign on platforms such as Google Ads or Facebook Ads to get downloads.
At Strappberry, we are experts in mobile application development and we know that it is a long process, but it will be successful with the right resources. If all the above keys are met, you will have an app that your customers will love and that meets your objectives.
If you are interested in having a mobile app or have questions about mobile app development, please contact us to see if we can help! Mobile app development is probably much more within your reach than you ever thought possible!